Given the overall growth for many of the top sites, and the huge gains from sites like the New York Times and CNN, it’s worth looking at the sites that didn’t see such huge increases in interactions during March.Ĭonservative politics site the Daily Wire, which has been racking up well in excess of 10 million monthly interactions for a while now and was fifth overall in February, saw a decline in its engagement of 1.5 million. Increases were also seen from CBS News, USA Today and NPR.
Meanwhile, MSN News, which is a news aggregator with an audience of over five million on its main Facebook page, appeared in the rankings with 11.1 million engagements. Posted by New York Post on Tuesday, March 13, 2018 In March, that number was up to 9.8 million, with many of the most popular stories relating to a wide variety of national news items, as well as opinion pieces.
The news site topped our January ranking of the top regional US publishers on Facebook, with 3.6 million interactions. Outside the names at the top of the chart, one of the biggest winners of the month has to be the New York Post, which appears at 20th overall in the top Facebook rankings. Many of the site’s most popular stories in March were from the Opinion section, with the most engaged a piece from a student at Marjory Stoneman Douglas High School.Įlsewhere, it was an interesting month for major news sites generally, with the BBC, the Washington Post, and the Guardian all posting particularly impressive gains.
The New York Times also saw major growth, up 9.3 million to 27.3 million interactions. NBC and Fox News also consolidated their positions in second and third place, with increases of a few million interactions. The site’s most engaging stories of the month encompassed a broad range of themes, largely related to breaking news.ĬNN isn’t the only mainstream news publisher to have benefitted from an engagement increase in March. CNN’s average engagement per article in March was 7,010, up from 4,982 in February. While the site did have some very popular stories (66 of 5,597 stories published in March saw over 100,000 Facebook interactions), there seems to have also been a general lift in interactions for stories further down the chain. This isn’t exactly what has happened in CNN’s case in March. Usually, when sites see a huge increase in interactions over the course of a few weeks, the gains can be largely attributed to a small number (occasionally a single) of articles which were shared by large social media pages and went extremely viral. What’s particularly interesting about this rise in engagements is the dispersal factor. She's "18, Cuban and bisexual." She made a Powerpoint to convince her parents to let her shave her head. In this case, it’s worth noting that the numbers for CNN include engagements from CNN Money, the network’s business and technology news site, but the vast number of engagements for March still came from the main CNN website. Engagements with native content such as Live videos are not included.Īs the chart shows, CNN comes out on top last month, growing its engagements by around 11 million interactions since February, a remarkable 30.1 percent increase. These were the top ten sites in March, based on total engagements (likes, comments, shares, and comments) on web-based content published that month. Engagement increases were seen mainly for mainstream news publishers, rather than for entertainment or viral publishers.There was a significant increase in engagements for the top publishers on Facebook, with total engagements for the top ten sites’ content rising by 27.75 percent from February,.CNN is the most engaged site of the month, with over 36 million Facebook engagements on articles published in March,.
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The full analysis, plus engagement data for the top 25 sites, follows: Here were the main takeaways from the month. An upswing in interactions for major news publishers saw some sites return to levels of engagement not seen in the NewsWhip rankings for quite some time. The results of this month’s survey are among the most surprising in some time. We look at the most engaged sites on Facebook in March 2018, and analyse the publishers that are getting the most out of their content on Facebook.
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