If they don’t like your headline, they might bypass your profile for a more enticing one. If a recruiter or hiring manager is skimming for profiles to explore, it’s what they usually see first. It actually appears next to your user name in LinkedIn search results. Now, this little introductory statement is incredibly important. That’s right your LinkedIn headline has to be substantially shorter than a tweet. That’s shorter than even the old Twitter post maximum of 140 characters, and less than half of the 280 character tweet length you can use today. The LinkedIn headline is essentially the title of your leading, above-the-fold frontpage story it needs to captivate and pique a person’s curiosity.įunctionally, your headline is where you put a brief overview of who you are and what you bring to the table, brief being a keyword. Every one features specific sections, each with a unique purpose. Along with the leading stories, you may see an area dedicated to business, sports, and comic strips.
To continue with the analogy, newspapers are divided into sections, each one with a specific purpose. If you want to make sure yours is top-notch, here’s what you need to know to whip yours into shape. That’s why having an exceptional LinkedIn headline is critical. If it isn’t amazing, they aren’t going to bite, and that could mean missing out on opportunities. Your LinkedIn headline is your call, a verbal beacon designed to enthrall hiring managers and recruiters. In a way, that’s precisely what your LinkedIn headline does. He’s working on capturing the attention of passersby, hoping to entice them into buying. His newsboy cap is slightly off-kilter on his head, and he’s shouting, “ Extra! Extra! Read all about it!” while brandishing a copy of today’s paper. Picture a child selling newspapers in the early 20 th century.
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